The Point

Dec

A Lead Magnet Promotion Checklist to Build Your Email List Faster [Free Checklist]

lead magnet promotion checklist

Much has been written about creating lead magnets. This is not the case for promoting lead magnets. In my post, What is a Lead Magnet?, I offer a definition of the phrase, explain the purpose, offer advice for creating them and detail ten types that have proven effective for helping digital marketers build their email more »

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Dec

Do Backlinks Still Matter?

Barry Feldman: December 10, 2016 | Search/SEO | 5 Comments »
do-backlinks-still-matter

True or false? Backlinks are the holy grail of search results. The confusion remains. The speculation continues. And the research keeps pouring forth. The more you read this stuff, the less clear you are on the answers. See, anyone can publish their take on SEO ranking factors. The search results themselves may be our best more »

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Dec

6 Blog Post Formats that Work Best in B2B Online Marketing [Research]

Barry Feldman: December 2, 2016 | Uncategorized | 1 Comment »
blog-post-formats-2

Should we obsess about earning shares and links with content in B2B online marketing? Buzzsumo does. They’ve been at it for a few years now, madly crunching data gathered from their own platform, to objectively report on blog post formats and content types that are well shared and earn links. Shares and links come with more »

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Nov

Copywriter vs. Content Writer: Skills, Writing Fees and Expectations

Barry Feldman: November 21, 2016 | Content marketing, Writing | 3 Comments »
copywriter-vs-content-writer

Need content? You could enlist the services of a content writer. It probably won’t hurt a bit. But it probably won’t help either. Given the immense demand for content, millions of freelancers, small agencies and writer brokerages have crawled out of the woodwork to offer cheap, quick-turn content writing services. The writing they deliver seldom more »

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Nov

Infographics: Tips for Creating Content People Crave [Content Matters Episode 20]

Barry Feldman: November 12, 2016 | Uncategorized | No Comments »
content matters infographics episode

Put information and visuals together, two things people crave, and you get infographics. Listen to this edition of Content Matters to learn about why Andy and Barry are such strong believers in adding infographics to your content marketing mix and pickup all kinds of tips for creating them. Listen to “Infographics: Tips for Creating Content more »

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Oct

You Can Use Content Marketing to Grow (Even in a Boring Business)

Barry Feldman: October 31, 2016 | Content marketing | 1 Comment »
feldman-featured

By now you’ve heard all the reasons why you should be utilizing content marketing to grow your business: it’s scalable, provides a high ROI and allows you to provide helpful information to your target audience (which gains their trust). However, most people think they have to be in a “sexy” industry such as entertainment or more »

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Oct

Smart Strategies for Effective Blog Design [Content Matters Episode 19]

Content Matters episode 19

At the top of the episode, I say, “Make reading your blog a chore or a bore and it’s bye-bye baby.” Listen to this edition of Content Matters to pick up a long list of tips you can easily apply to design a more attractive and reader-friendly blog and get more from your content marketing efforts. 

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Oct

Digital Marketing Failure: Why the Glass is Half Empty

Barry Feldman: October 15, 2016 | Content marketing, Marketing strategy, Writing | 4 Comments »
digital-marketing-failure-1

Creating content is a huge part of your digital marketing, yet most of it’s a waste of time. Ouch. Why? Did you catch the “Content, Shares and Links” study from Buzzsumo and Moz? It examined 1-million blog posts. Two alarming findings include: Over 50% of posts earned 2 or less Facebook interactions Over 75% achieved more »

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Oct

What to Put on Your Homepage [Content Matters Episode 18]

Barry Feldman: October 10, 2016 | Podcasts: Content Matters, Web-based marketing | No Comments »
Content Matters podcast

What content should you put on your homepage? Perhaps it’s not so obvious. If the process of planning your homepage seems a bit overwhelming, this episode of Content Matters is for you. Andy and Barry offer a thorough list of ideas for your homepage and talk you through handling the elements from top to bottom. 

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Sep

SEO 2017: User Experience Optimization is What Matters Most [The Poodle Update]

Barry Feldman: September 23, 2016 | Search/SEO | 8 Comments »
SEO 2017 - Poodle

I’m going to scope out my take on SEO 2017. Take it for what it’s worth. See, I don’t know what most SEO experts know. I’m a different kind of search engine optimization expert. I’m a reluctant SEO expert I never used the term “SEO” to describe my services or myself. I never liked the more »

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