The Point

Mar

Personal Branding Framework: 26 Strategies to Build Brand Recognition [Infographic]

Barry Feldman: March 1, 2017 | Personal branding | 2 Comments »
Personal branding A to Z

What could be a more simple personal branding framework than the alphabet? I couldn’t be more excited to tell you The Road to Recognition, my new book co-authored with Seth Price, has been completed and is due to ship in April. (However, you can pre-order it now.) LIMITED TIME OFFER…  You can get the book more »

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Feb

The Many Benefits of Collaborative Content [Content Matters Episode 23]

Content Matters Podcast - Episode 23

Two heads are better than one. It’s cliche, but true. In this episode of Content Matters, Andy and Barry get into the many reasons to create collaborative content. Listen to “The Audience-Expanding Advantages of Collaborative Content ” on Spreaker. In this episode we cover: The many reasons to do collaborative content Ego bait—is it more meaningful than more »

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Feb

12 Word Power Pointers for the Marketing Content Writer

Barry Feldman: February 18, 2017 | Blogging, Writing | 4 Comments »
Word Power (1)

  If it’s “word power” you’re hoping to achieve, 100 Ways to Improve Your Writing, by the late Gary Provost, is the ultimate manual. It’s the best writing guide I’ve ever read. If you read my stuff, you know the subject is near and dear to me. If I can give you pointers to improve more »

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Feb

How to Edit Copy [Content Matters Episode 22]

Barry Feldman: February 12, 2017 | Podcasts: Content Marketing Minds, Writing | No Comments »
Content Matters Ep 22

A ton of content creators make one, or two, big mistakes when they write copy: They publish first drafts They edit as they write In this edition of Content Matters, Andy and Barry make a case why these two mistakes compromise the quality of your content and slow your production. Listen to “How to Edit Copy ” on more »

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Feb

How to Go Big with a Small Digital Marketing Budget [Repurposing FAQ Too]

Barry Feldman: February 4, 2017 | Content marketing, eBooks, Marketing strategy | 2 Comments »
SMALL DIGITAL MARKETING BUDGET (2)

Your digital marketing budget isn’t big, but your aspirations are. I hear you. As a content marketing strategist, writer and creative director, I get this question all the time… “How can we create great content on a small digital marketing budget?” Along a similar line, I know every time industry research is published I’ll see more »

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Jan

Website Navigation Matters [Content Matters Episode 21]

Content Matters 21

Could something as basic as your website’s menu bar actually have a meaningful effect on your visitor’s experience? . Listen to this edition of Content Matters as Andy and Barry discuss how website navigation can effect traffic, conversion and user experience. Listen to “Website Navigation Matters ” on Spreaker.

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Jan

Lead Magnet Ideas, Titles and Templates to Capture More Leads

  I’ve been bringing you lessons about lead magnets because they’re critical for growing your email list. I’m not done yet. I’m going to bring it in this one by offering a litany of ideas for lead magnets with titles and templates you can easily adapt to capture more leads from your website. A quick more »

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Jan

Content Marketing Talent: How to Fill Key Positions and Scale

Barry Feldman: January 14, 2017 | Content marketing | No Comments »
Content Marketing Talent- How to Fill Key Positions and Scale

  Content marketing is about people. Almost every company is doing content marketing. Why? It works. Done well, content marketing promises to increase traffic, leads and sales while reducing marketing costs. But does it work for every company who does it? Definitely not. And so content marketing really isn’t for every company. Content marketing is more »

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Dec

32 Ways a Digital Marketing Consultant Can Help Grow Your Business

digital-marketing-consultant

A lot of clients—marketing professionals and business owners—get in touch and ask me to help plan, write, and create websites, eBooks, and blog posts. That’s far from a complete list, but three common requests. On the other hand, a lot of clients reach out to me without a specific task list in mind. They know more »

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Dec

How to Make Your Website More Effective

Barry Feldman: December 22, 2016 | Blogging, Content marketing | No Comments »
Make Your website more effective

Search “how to make your website more effective” and the winner of the search engine sweepstakes is… 5 Free Ways to Make Your Website More Effective NOW. Good stuff. It’s a guest post on Pat Flynn’s Smart Passive Income site by Sarah Peterson of SumoMe. She says to make your website more effective you should: more »

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