The Point

Apr

What’s the Difference Between a Landing Page and Homepage? (Featuring 11 Conversion Tips for Landing Pages)

“Landing page” and “homepage” don’t mean the same thing. Though many visitors to your website are bound to first land on your homepage, in the marketer’s lexicon, the two terms are not synonymous. They have different objectives. I’ll begin with a fundamental idea that sets them apart. The primary objective of a homepage is to more »

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Apr

Get More Bang for Your Buck by Repurposing Content [Content Matters Episode 25]

Barry Feldman: April 9, 2017 | Content marketing, Podcasts: Content Matters | 1 Comment »
Episode 25

Everyone dedicated to the practice of content marketing knows how exhausting it is. In this episode of Content Matters, Andy and Barry explain how to repurpose content—a proven, effective way to save time while increasing your output.  Listen to “Get More Bang for Your Buck By Repurposing Content ” on Spreaker. In this episode we cover: How more »

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Mar

Social Recognition: A Key to Personal Branding Success

Barry Feldman: March 20, 2017 | Influencer marketing, Personal branding | 1 Comment »
R is for Recognition

What’s the deal with peer recognition? One resource I found via search writes, “Providing a platform for employees to recognize each other is a great way to encourage a positive atmosphere while fostering collaboration and teamwork.” Good stuff, but not exactly about marketing yourself, which is the topic of this post.  I also found this more »

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Mar

The Secrets of Succesful Bloggers [Content Matters Episode 24] + INFOGRAPHIC

Barry Feldman: March 18, 2017 | Blogging, Content marketing, Infographics | No Comments »
Secrets of successful bloggers

For three years running, Orbit Media has asked 1000+ bloggers how they approach the job of creating content. In this episode, you’ll hear what has and hasn’t changed in the world of business blogging. Fascinating stuff.  Listen to “The Secrets of Successful Bloggers ” on Spreaker. In this episode we cover (and answer): The findings more »

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Mar

Join The Road to Recognition Launch Team

TRTR launch team

Get a behind the scenes look at the book launch. Making a book launch a huge success can’t be done alone. I could use your help. For the launch of The Road to Recognition book, my co-author, Seth Price, and I are inviting 100 influencers to join us in creating an exclusive launch team. The group will more »

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Mar

Personal Branding Framework: 26 Strategies to Build Brand Recognition [Infographic]

Barry Feldman: March 1, 2017 | Personal branding | 2 Comments »
Personal branding A to Z

What could be a more simple personal branding framework than the alphabet? I couldn’t be more excited to tell you The Road to Recognition, my new book co-authored with Seth Price, has been completed and is due to ship in April. (However, you can pre-order it now.) LIMITED TIME OFFER…  You can get the book more »

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Feb

The Many Benefits of Collaborative Content [Content Matters Episode 23]

Content Matters Podcast - Episode 23

Two heads are better than one. It’s cliche, but true. In this episode of Content Matters, Andy and Barry get into the many reasons to create collaborative content. Listen to “The Audience-Expanding Advantages of Collaborative Content ” on Spreaker. In this episode we cover: The many reasons to do collaborative content Ego bait—is it more meaningful than more »

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Feb

12 Word Power Pointers for the Marketing Content Writer

Barry Feldman: February 18, 2017 | Blogging, Writing | 4 Comments »
Word Power (1)

  If it’s “word power” you’re hoping to achieve, 100 Ways to Improve Your Writing, by the late Gary Provost, is the ultimate manual. It’s the best writing guide I’ve ever read. If you read my stuff, you know the subject is near and dear to me. If I can give you pointers to improve more »

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Feb

How to Edit Copy [Content Matters Episode 22]

Barry Feldman: February 12, 2017 | Podcasts: Content Marketing Minds, Writing | No Comments »
Content Matters Ep 22

A ton of content creators make one, or two, big mistakes when they write copy: They publish first drafts They edit as they write In this edition of Content Matters, Andy and Barry make a case why these two mistakes compromise the quality of your content and slow your production. Listen to “How to Edit Copy ” on more »

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Feb

How to Go Big with a Small Digital Marketing Budget [Repurposing FAQ Too]

Barry Feldman: February 4, 2017 | Content marketing, eBooks, Marketing strategy | 2 Comments »
SMALL DIGITAL MARKETING BUDGET (2)

Your digital marketing budget isn’t big, but your aspirations are. I hear you. As a content marketing strategist, writer and creative director, I get this question all the time… “How can we create great content on a small digital marketing budget?” Along a similar line, I know every time industry research is published I’ll see more »

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