The Point

Feb

How to Go Big with a Small Digital Marketing Budget [Repurposing FAQ Too]

Barry Feldman: February 4, 2017 | Content marketing, eBooks, Marketing strategy | 2 Comments »
SMALL DIGITAL MARKETING BUDGET (2)

Your digital marketing budget isn’t big, but your aspirations are. I hear you. As a content marketing strategist, writer and creative director, I get this question all the time… “How can we create great content on a small digital marketing budget?” Along a similar line, I know every time industry research is published I’ll see more »

Read more

Jan

Website Navigation Matters [Content Matters Episode 21]

Content Matters 21

Could something as basic as your website’s menu bar actually have a meaningful effect on your visitor’s experience? . Listen to this edition of Content Matters as Andy and Barry discuss how website navigation can effect traffic, conversion and user experience. Listen to “Website Navigation Matters ” on Spreaker.

Read more

Jan

Lead Magnet Ideas, Titles and Templates to Capture More Leads

  I’ve been bringing you lessons about lead magnets because they’re critical for growing your email list. I’m not done yet. I’m going to bring it in this one by offering a litany of ideas for lead magnets with titles and templates you can easily adapt to capture more leads from your website. A quick more »

Read more

Jan

Content Marketing Talent: How to Fill Key Positions and Scale

Barry Feldman: January 14, 2017 | Content marketing | No Comments »
Content Marketing Talent- How to Fill Key Positions and Scale

  Content marketing is about people. Almost every company is doing content marketing. Why? It works. Done well, content marketing promises to increase traffic, leads and sales while reducing marketing costs. But does it work for every company who does it? Definitely not. And so content marketing really isn’t for every company. Content marketing is more »

Read more

Dec

32 Ways a Digital Marketing Consultant Can Help Grow Your Business

digital-marketing-consultant

A lot of clients—marketing professionals and business owners—get in touch and ask me to help plan, write, and create websites, eBooks, and blog posts. That’s far from a complete list, but three common requests. On the other hand, a lot of clients reach out to me without a specific task list in mind. They know more »

Read more

Dec

How to Make Your Website More Effective

Barry Feldman: December 22, 2016 | Blogging, Content marketing | No Comments »
Make Your website more effective

Search “how to make your website more effective” and the winner of the search engine sweepstakes is… 5 Free Ways to Make Your Website More Effective NOW. Good stuff. It’s a guest post on Pat Flynn’s Smart Passive Income site by Sarah Peterson of SumoMe. She says to make your website more effective you should: more »

Read more

Dec

A Lead Magnet Promotion Checklist to Build Your Email List Faster [Free Checklist]

lead magnet promotion checklist

Much has been written about creating lead magnets. This is not the case for promoting lead magnets. In my post, What is a Lead Magnet?, I offer a definition of the phrase, explain the purpose, offer advice for creating them and detail ten types that have proven effective for helping digital marketers build their email more »

Read more

Dec

Do Backlinks Still Matter?

Barry Feldman: December 10, 2016 | Search/SEO | 5 Comments »
do-backlinks-still-matter

True or false? Backlinks are the holy grail of search results. The confusion remains. The speculation continues. And the research keeps pouring forth. The more you read this stuff, the less clear you are on the answers. See, anyone can publish their take on SEO ranking factors. The search results themselves may be our best more »

Read more

Dec

6 Blog Post Formats that Work Best in B2B Online Marketing [Research]

Barry Feldman: December 2, 2016 | Uncategorized | 1 Comment »
blog-post-formats-2

Should we obsess about earning shares and links with content in B2B online marketing? Buzzsumo does. They’ve been at it for a few years now, madly crunching data gathered from their own platform, to objectively report on blog post formats and content types that are well shared and earn links. Shares and links come with more »

Read more

Nov

Copywriter vs. Content Writer: Skills, Writing Fees and Expectations

Barry Feldman: November 21, 2016 | Content marketing, Writing | 3 Comments »
copywriter-vs-content-writer

Need content? You could enlist the services of a content writer. It probably won’t hurt a bit. But it probably won’t help either. Given the immense demand for content, millions of freelancers, small agencies and writer brokerages have crawled out of the woodwork to offer cheap, quick-turn content writing services. The writing they deliver seldom more »

Read more