The Point

Jan

Content Marketing Talent: How to Fill Key Positions and Scale

Barry Feldman: January 14, 2017 | Content marketing | No Comments »
Content Marketing Talent- How to Fill Key Positions and Scale

  Content marketing is about people. Almost every company is doing content marketing. Why? It works. Done well, content marketing promises to increase traffic, leads and sales while reducing marketing costs. But does it work for every company who does it? Definitely not. And so content marketing really isn’t for every company. Content marketing is more »

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Dec

32 Ways a Digital Marketing Consultant Can Help Grow Your Business

digital-marketing-consultant

A lot of clients—marketing professionals and business owners—get in touch and ask me to help plan, write, and create websites, eBooks, and blog posts. That’s far from a complete list, but three common requests. On the other hand, a lot of clients reach out to me without a specific task list in mind. They know more »

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Dec

How to Make Your Website More Effective

Barry Feldman: December 22, 2016 | Blogging, Content marketing | No Comments »
Make Your website more effective

Search “how to make your website more effective” and the winner of the search engine sweepstakes is… 5 Free Ways to Make Your Website More Effective NOW. Good stuff. It’s a guest post on Pat Flynn’s Smart Passive Income site by Sarah Peterson of SumoMe. She says to make your website more effective you should: more »

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Dec

A Lead Magnet Promotion Checklist to Build Your Email List Faster [Free Checklist]

lead magnet promotion checklist

Much has been written about creating lead magnets. This is not the case for promoting lead magnets. In my post, What is a Lead Magnet?, I offer a definition of the phrase, explain the purpose, offer advice for creating them and detail ten types that have proven effective for helping digital marketers build their email more »

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Dec

Do Backlinks Still Matter?

Barry Feldman: December 10, 2016 | Search/SEO | 5 Comments »
do-backlinks-still-matter

True or false? Backlinks are the holy grail of search results. The confusion remains. The speculation continues. And the research keeps pouring forth. The more you read this stuff, the less clear you are on the answers. See, anyone can publish their take on SEO ranking factors. The search results themselves may be our best more »

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Dec

6 Blog Post Formats that Work Best in B2B Online Marketing [Research]

Barry Feldman: December 2, 2016 | Uncategorized | 1 Comment »
blog-post-formats-2

Should we obsess about earning shares and links with content in B2B online marketing? Buzzsumo does. They’ve been at it for a few years now, madly crunching data gathered from their own platform, to objectively report on blog post formats and content types that are well shared and earn links. Shares and links come with more »

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Nov

Copywriter vs. Content Writer: Skills, Writing Fees and Expectations

Barry Feldman: November 21, 2016 | Content marketing, Writing | 2 Comments »
copywriter-vs-content-writer

Need content? You could enlist the services of a content writer. It probably won’t hurt a bit. But it probably won’t help either. Given the immense demand for content, millions of freelancers, small agencies and writer brokerages have crawled out of the woodwork to offer cheap, quick-turn content writing services. The writing they deliver seldom more »

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Nov

Infographics: Tips for Creating Content People Crave [Content Matters Episode 20]

Barry Feldman: November 12, 2016 | Uncategorized | No Comments »
content matters infographics episode

Put information and visuals together, two things people crave, and you get infographics. Listen to this edition of Content Matters to learn about why Andy and Barry are such strong believers in adding infographics to your content marketing mix and pickup all kinds of tips for creating them. Listen to “Infographics: Tips for Creating Content more »

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Oct

You Can Use Content Marketing to Grow (Even in a Boring Business)

Barry Feldman: October 31, 2016 | Content marketing | 1 Comment »
feldman-featured

By now you’ve heard all the reasons why you should be utilizing content marketing to grow your business: it’s scalable, provides a high ROI and allows you to provide helpful information to your target audience (which gains their trust). However, most people think they have to be in a “sexy” industry such as entertainment or more »

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Oct

Smart Strategies for Effective Blog Design [Content Matters Episode 19]

Content Matters episode 19

At the top of the episode, I say, “Make reading your blog a chore or a bore and it’s bye-bye baby.” Listen to this edition of Content Matters to pick up a long list of tips you can easily apply to design a more attractive and reader-friendly blog and get more from your content marketing efforts. 

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