The Point

Jul

How to Lose Friends and Not Influence People [Content Matters Episode 28]

Barry Feldman: July 24, 2017 | Content marketing, Podcasts: Content Matters | Comments
Print Friendly

Episode 28 Content Matters

As a digital marketer, you’ll often aim to contribute content to other blogs in an effort to increase your reach and influence. There are effective—and ineffective—ways to conduct your outreach. In this episode, we’ll explore blogger outreach do’s and dont’s.

The episode includes:

  • Why influencer marketing is white hot
  • The many silly mistakes content marketers make when they invade the inboxes of influencers, especially with automation
  • The red flag that screams, “Give me a link”
  • Tips for making a good first impression
  • Tips for getting on the radar of the influencer BEFORE you make an “ask”
  • Wise ways to use LinkedIn for outreach and networking

In the cheese & mousetrap segment:

  • Barry explains why you need to offer influencers great samples of your work
  • Andy suggests pitchin

Resources mentioned in this epsidode:

Coming in the show’s next episode:
Getting started with simple content marketing metrics 

Barry Feldman
Barry Feldman, founder of Feldman Creative, is a prolific writer with 25 years of experience bringing his clients' online presence to the next level through copywriting and content marketing creation and consulting. He writes and educates clients on online marketing on The Point and on many other sites across the web. Connect with Barry on Google+.
Barry Feldman

@feldmancreative

Focused on effective online marketing #content marketing consultant #copywriter #creative director #social media advisor #rock n' roller
25 experts on #SocialMedia Marketing Tactics Worth Your Time @FeldmanCreative https://t.co/jxxcUksn68 https://t.co/Q8UDwOE99c - 2 years ago
Barry Feldman
Barry Feldman