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Examining Effective Processes for Creating Content [Content Matters Episode 27]

Barry Feldman: June 25, 2017 | Content marketing, Podcasts: Content Matters | Comments
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Episode 27

Do you have a workflow for creating content? Is it working for you? The process of creating and collaborating on content differs from company to company. In this episode, Andy and Barry explore tools, systems, and processes for getting your content together.

The episode includes:

  • The many tools and systems Andy and Barry use to collect ideas… Evernote, Trello, swipe files, notebooks, Google docs spreadsheets, iPhone Notes, WordPress, Dropbox 
  • Ideas for planning and outlining your content—featuring Orbit’s (Feldman-endorsed) web content template – link below
  • Editing and workflow tools including DivvyHQ, PowerPost, and some enterprise level systems for content management
  • Using screenshots to snag this and that for safekeeping
  • Andy’s almighty spreadsheet system for, well, everything content related—including his clever “Focus” tab for ongoing SEO progress
  • Tools, tools, and more cool tools… List.ly, Upwork, Yoast

In the cheese & mousetrap segment:

  • Barry details his frequently used process for creating great content from expert interviews
  • Andy speaks to the importance of collaborating with the sales team to develop content for the “sales enablement” process

Resources mentioned in this epsidode:

Coming in the show’s next episode:
A rant on how poorly content marketers invade your inbox with lame requests (and advice for doing it effectively)

Barry Feldman
Barry Feldman, founder of Feldman Creative, is a prolific writer with 25 years of experience bringing his clients' online presence to the next level through copywriting and content marketing creation and consulting. He writes and educates clients on online marketing on The Point and on many other sites across the web. Connect with Barry on Google+.
Barry Feldman

@feldmancreative

Focused on effective online marketing #content marketing consultant #copywriter #creative director #social media advisor #rock n' roller
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Barry Feldman
Barry Feldman