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Oct

What to Put on Your Homepage [Content Matters Episode 18]

Barry Feldman: October 10, 2016 | Podcasts: Content Matters, Web-based marketing | Comments
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Content Matters podcast

What content should you put on your homepage? Perhaps it’s not so obvious. If the process of planning your homepage seems a bit overwhelming, this episode of Content Matters is for you. Andy and Barry offer a thorough list of ideas for your homepage and talk you through handling the elements from top to bottom. 

 

Listen to “What to Put on Your Homepage [18]” on Spreaker.

In this episode we talk about:

  • What’s the goal of the homepage?
  • How to effectively compose the all-important element visitors see immediately: the hero shot or featured image
  • How and where to include keywords to optimize your homepage for search engines
  • How to “surface” your content to drive traffic to important pages
  • Different types of social proof you can use to enhance the credibility of your website fast
  • How to handle features and benefits on your homepage
  • Ideas for capturing email subscribers
  • 20 elements you may want to consider for your homepage

In the cheese & mousetrap segment:

  • Barry explains why and how to “wear your blog loud and proud.”
  • Andy talks about showcasing real people to build trust on your homepage.

RESOURCES

ideas for website homepage

On the next episode of Content Matters:
Essential tips for designing an effective blog

Listen to any or all of the Content Matters podcast episodes and share your thoughts about the program on iTunes. 

Barry Feldman
Barry Feldman, founder of Feldman Creative, is a prolific writer with 25 years of experience bringing his clients' online presence to the next level through copywriting and content marketing creation and consulting. He writes and educates clients on online marketing on The Point and on many other sites across the web. Connect with Barry on Google+.
Barry Feldman

@feldmancreative

Focused on effective online marketing #content marketing consultant #copywriter #creative director #social media advisor #rock n' roller
25 experts on #SocialMedia Marketing Tactics Worth Your Time @FeldmanCreative https://t.co/jxxcUksn68 https://t.co/Q8UDwOE99c - 1 year ago
Barry Feldman
Barry Feldman