The Point

Apr

The Key to Planning an Effective Content Marketing Program [Content Matters Podcast Episode 9]

Barry Feldman: April 9, 2016 | Content marketing, Podcasts: Content Matters | Comments
Print Friendly

Episode 9

The Key to Planning an Effective Content Marketing Program:
A MISSION STATEMENT

Companies that struggle to achieve their goals with content marketing usually don’t have documented strategies.

In this episode of Content Matters Podcast, Andy and Barry discuss how and why to create an all-important mission statement, which will give your marketing programs the focus it needs to be effective.

Highlights from the episode include:

  • An easy-to-understand (and apply) XYZ template for creating an effective mission statement
  • How your mission statement rallies everyone on your team to focus on a common goal
  • Why strategy must precede tactics in an age of infinite media outlets (or: your vaccine for shiny objects syndrome)
  • Barry’s standard (and important response) to the marketer who claims their biggest content marketing problem is their company sells boring products
  • Andy reels off a list of ways to select topics in line with your mission
  • You may find your greatest content in your sent mail folder
  • How companies address the challenge of needing to satisfy multiple personas
  • Should you publish your content marketing mission statement?
  • Why content marketing mission statements can evolve

Joe pulizzi mission statement

In the cheese & mousetrap segment:

  • Barry explains how to inject emotion in your mission statement and why you should then proceed developing your voice
  • Andy explains why publishing the answers to your visitor’s top questions on strategic pages of your site is the key to conversion

RESOURCES

On the next episode of Content Matters:
How to write an effective home page headline

 

 

Barry Feldman
Barry Feldman, founder of Feldman Creative, is a prolific writer with 25 years of experience bringing his clients' online presence to the next level through copywriting and content marketing creation and consulting. He writes and educates clients on online marketing on The Point and on many other sites across the web. Connect with Barry on Google+.
Barry Feldman

@feldmancreative

Focused on effective online marketing #content marketing consultant #copywriter #creative director #social media advisor #rock n' roller
25 experts on #SocialMedia Marketing Tactics Worth Your Time @FeldmanCreative https://t.co/jxxcUksn68 https://t.co/Q8UDwOE99c - 2 years ago
Barry Feldman
Barry Feldman
  • http://www.freerangeweb.co.uk/ Free Range Websites

    Getting your content marketing strategy started and keeping it in the right direction are so important. A very informative article, showing just how to do it effectively