The Point

Apr

Is Your Homepage Doing Its Job? [Content Matters Podcast Episode 10]

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Episode 10

Is your digital marketing in distress? It’s time to revisit your homepage design.

“Your homepage fills a lot of shoes,” says veteran website development professional Andy Crestodina. What are they?

In this episode of the Content Matters Podcast, Andy and Barry go through your home page left to right, top to bottom, and desktop to mobile offering smart practices for creating a homepage that accomplishes the objective.

Highlights from the episode include:

  • Understanding the role of the home page
  • Tricks and tactics to guide visitors deeper inside your website
  • A simple exercise to prompt you to put your best foot forward
  • Why the title tag is your single most important piece of SEO real estate (and how so many companies screw it up)
  • What goes in the navigation bar?
  • How mobile affects your home page design—why responsive design matters
  • A great list of ways to gain your visitors trust on the homepage
  • Tips for creating an effective call-to-action

scroll depth

In the cheese & mousetrap segment:

  • Barry explains how to conduct the all-important blink and squint tests
  • Andy suggests that changing the point of view of your CTA copy to first person (eg. “Count Me In”) often increases conversion

RESOURCES

On the next episode of Content Matters:
How to optimize your blog posts

Barry Feldman
Barry Feldman, founder of Feldman Creative, is a prolific writer with 25 years of experience bringing his clients' online presence to the next level through copywriting and content marketing creation and consulting. He writes and educates clients on online marketing on The Point and on many other sites across the web. Connect with Barry on Google+.
Barry Feldman

@feldmancreative

Focused on effective online marketing #content marketing consultant #copywriter #creative director #social media advisor #rock n' roller
25 experts on #SocialMedia Marketing Tactics Worth Your Time @FeldmanCreative https://t.co/jxxcUksn68 https://t.co/Q8UDwOE99c - 2 years ago
Barry Feldman
Barry Feldman