The Point

Jan

Research: The Most Valuable Form of Content [Content Matters Podcast 03]

Barry Feldman: January 4, 2016 | Podcasts: Content Matters | Comments
Print Friendly

Episode 3 - research

Want to launch your content into the stratosphere?

The most shareable and link-worthy content you can create is original research. The insights you uncover can result in one-of-a-kind content that delivers incomparable success in search and social media.

Discussing this strategy made for a fun 21-minute conversation in this, our first Content Matters program of the New Year.

Episode #3:
Research: The Most Valuable Form of Content 

Listen to Andy and Barry discuss how research is a way to create absolutely original content and how it:

  • Is an important part of the content marketer’s writing process
  • Separates your content from the pack of instant gratification seekers
  • Gives your content more perspective and depth
  • Earns valuable links and citations from major media sources
  • Delivers unparalleled credibility and authority

The episode features discussions of three great examples:

  • The overwhelming deal-breaker for dating
  • A project Andy describes as a “brilliant case study in repurposing” (and is realizing ridiculous reach)
  • Buzzsumo and Moz research, which reveals the two types of content that earn the most shares and linkis

Research backed content

In the cheese and mousetraps segment…

  • An efficient strategy for using research you DIDN’T do
  • A 5-minute hack for finding the highway through your website where you place the billboards to catapult conversion

Click-worthy comments from the show

You may want to dig deeper into some of the stuff we discussed:

Next on Content Matters: Visual marketing matters

Join us as we record the program on Blab. Subscribe via iTunes. And please leave a review if you love our program.

Happy New Year from Feldman Creative and Orbit Media.

Barry Feldman
Barry Feldman, founder of Feldman Creative, is a prolific writer with 25 years of experience bringing his clients' online presence to the next level through copywriting and content marketing creation and consulting. He writes and educates clients on online marketing on The Point and on many other sites across the web. Connect with Barry on Google+.
Barry Feldman

@feldmancreative

Focused on effective online marketing #content marketing consultant #copywriter #creative director #social media advisor #rock n' roller
25 experts on #SocialMedia Marketing Tactics Worth Your Time @FeldmanCreative https://t.co/jxxcUksn68 https://t.co/Q8UDwOE99c - 1 year ago
Barry Feldman
Barry Feldman