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Dec

Writing Killer Headlines for Your Web Content [Content Matters Podcast 02]

Barry Feldman: December 21, 2015 | Podcasts: Content Marketing Minds, Writing | Comments
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Content Matters podcast - ep2 image

How many headlines have I written in my 25-plus years in copywriting?

Andy, my partner in mousetraps and cheese, asked me this as we began the second episode of the Content Matters podcast.

I couldn’t answer the question. However, he had plenty more questions (as did I) and answering them made for a great 22 minute discussion on the all-important topic.

Here’s episode #2:
Headlines: Does Anything Matter More?

How do you write killer headlines? Should you aim to turn on readers or search engines?

This episode of the podcast gets into these questions and:

  • How headlines are ammo in the war for attention
  • How headlines are the key to social media success
  • Headlines are no longer just the big bold words at the top of the page
  • Do headline writers over-emphasize search?
  • How to hack your way to writing killer headlines for web content
  • How to borrow insights from the cover of pop culture magazines (and the native advertising industry)
  • Barry’s age-old “how to” get started lesson
  • Andy’s not-so-secret formula for looking at numbers first
  • The magnetic power of the illustrious curiosity gap
  • The dubious double headline that screams “click me”

In the cheese and mousetrap segment…

  • Are you fulfilling your promises?
  • The connection between the headline and the growth of your email list

attention war

 

Some click-worthy comments

We haven’t figured out how to put hyperlinks in our soundtrack, but suspect you’ll want to visit some of the resources we mentioned:

If you’re enjoying Content Matters, join us for the live recording sessions on Blab, write a review on iTunes, or tweet this…

 

Barry Feldman
Barry Feldman, founder of Feldman Creative, is a prolific writer with 25 years of experience bringing his clients' online presence to the next level through copywriting and content marketing creation and consulting. He writes and educates clients on online marketing on The Point and on many other sites across the web. Connect with Barry on Google+.
Barry Feldman

@feldmancreative

Focused on effective online marketing #content marketing consultant #copywriter #creative director #social media advisor #rock n' roller
25 experts on #SocialMedia Marketing Tactics Worth Your Time @FeldmanCreative https://t.co/jxxcUksn68 https://t.co/Q8UDwOE99c - 2 years ago
Barry Feldman
Barry Feldman
  • http://www.indiobailbonds.com/ Indio John

    Great podcast, especially the questions you arise should be considered.

  • http://www.realmoneylife.com Real Money

    This is so useful! We have created a launch sequence with 3 free videos to help people get out of debt. After listening to this podcast, I am going to revisit every single subject line in that sequence! THANKS! Alan