Open your calendar please. Mark the dates for next week, Feb. 11, 12, 13.
Of course, I don’t expect you’ll commit all three days to nothing but webinars. However, if you want to take in fun and free lessons from some of the best, have a look at the Content and Customer Engagement Summit schedule and make plans to join the webinars you expect will help you with your online marketing.
BrightTalk has invited me to present two of them…
Rock Your Content
The summit kicks off with this rockin’ keynote. I’ve invited three of the world’s best content marketers to join me for this informal roundtable type webinar. The plan is to examine the state of content marketing today and bounce around ideas for rising above the noise like legendary rock stars. Don’t be surprised if suddenly, we fixate on The Rolling Stones or The Clash.
On the webinar, I’ll be joined by:
- Doug Kessler, creative director of Velocity Partners, a worldwide leader in B2B marketing for major and emerging brands.
Website
@dougkessler - Jason Miller, senior content manager for LinkedIn and world-class photographer of rock and roll acts.
New eBook: The Sophisticated Marketer’s Guide to LinkedIn
@jasonmillerCA - Robert Rose, author and Content Marketing Institute consultant.
Website
@robert_rose
These three friends of mine rock. They rock their brands, help clients score hits, play rock instruments, and know what it takes to score hits.
Here’s an overview of the session scheduled for Feb. 11, 2014 at 8:00 a.m. PST.
Content marketing strategist Barry Feldman assembles a group of content rock stars to discuss what it takes to score big hits amidst the deafening noise of new media today. The foursome will examine why most content is ignored or easily forgotten while a minute percentage breaks through and strikes a chord with its audience. Feldman and his guests will discuss how some of the legends of rock and roll stamped their indelible signatures on their brands and how marketers can do the same.
Copywriting Tips for the Three Most Important Pages on Your Webiste
You might have caught my posts about optimizing your home, landing and about pages on the Feldman Creative blog or HubSpot, however, this information has never before been presented live. This webinar is going to be one of the most packed with actionable tips you’ve ever attended.
In under an hour, the session will featue 30+ writing tips. Here’s an overview of the session scheduled for Feb. 13, 2014 at 12:00 p.m. PST.
As vital as website traffic is for growing your business, it’s meaningless if the site doesn’t convert visitors to leads and customers. In this session, veteran copywriter Barry Feldman covers essential copywriting tips marketers can apply immediately to increase conversion. Learn how to make the important improvements to your website’s home page, about page and landing pages that translate to dollars.
Both of these—and all the webinars at the events—are free.
