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Nov

Stabbing Mediocrity to Death with Pencils and Pens

Barry Feldman: November 24, 2013 | Best practices for copywriting, Web-based marketing | Comments
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Stabbing Mediocrity to Death from Barry Feldman

It’s easy to make a pledge to cut through the clutter. To be bold. Provocative. Memorable.

It’s another thing to actually do it.

Many writers have the chops. Many clients claim to need these writers and go looking for those with war paint on their faces. With fire in their belly. With a fire-breathing manifesto published on their site.
And so, the two, client and copywriter, try to ally.
But then the real world gets in the way. Resistance.
Mediocrity is a relentless monster.
What do you say we get out our weapons—our words—and stab that bastard to death?
Barry Feldman
Barry Feldman, founder of Feldman Creative, is a prolific writer with 25 years of experience bringing his clients' online presence to the next level through copywriting and content marketing creation and consulting. He writes and educates clients on online marketing on The Point and on many other sites across the web. Connect with Barry on Google+.
Barry Feldman

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Barry Feldman
Barry Feldman