[Here's an excerpt from the new eBook...]
Offer content online customers are looking for.
Be a good helper.
In the information age, people seek information. There’s no question, they’ll
find it—fast. The question is, will it be your information?
This is content marketing. It’s not new. What’s new is the dynamic at work. Those shopping for content won’t be filling out tip-in cards, faxing requests, calling your number or putting forth any effort whatsoever. They’ll merely be clicking on a link.
Want to win their business? That link needs to lead to your website. There’s one way to get in the game: create mighty fine content. Develop and promote information assets. Offer helpful content. Make it informative. Valuable. And free.
[You'll find this passage on page 7 of the 28-page eBook. "The Plan" presents 17 strategies—briefly and clearly—to help you understand how to take advantage of online channels to capitalize on the power of pull. Inbound marketing... planning, web site best practices, SEO, blogging, conversion strategy, email marketing... It's all in "The Plan." All free. ]