21 Pointers to Sharpen Your Website: Part 6
Your website is a vessel. You’re the skipper. Will you guide your passengers to the destination they seek or allow the voyage to end disastrously? If you want to dictate the destiny of those who willfully board your boat, you best understand the importance of navigation.
Map the best route.
Got it? Okay now, what’s the best route? Map it out. Consider factors that could possibly rock the boat, introduce unnecessary turbulence, or even inspire uneasy guests to jump ship. Have contingency plans for these sorts of circumstances. (more…)