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Archive for April, 2012

Apr

Website Navigation: How to Man the Helm

21 Pointers to Sharpen Your Website: Part 6

Your website is a vessel. You’re the skipper. Will you guide your passengers to the destination they seek or allow the voyage to end disastrously? If you want to dictate the destiny of those who willfully board your boat, you best understand the importance of navigation.

Map the best route.

Radar ranges and bearings can be very useful f...

(Photo credit: Wikipedia)

Got it? Okay now, what’s the best route? Map it out. Consider factors that could possibly rock the boat, introduce unnecessary turbulence, or even inspire uneasy guests to jump ship. Have contingency plans for these sorts of circumstances. (more…)

Apr

The Most Effective SEO Strategy of All Time

21 Pointers to Sharpen Your Website: Part 5
(This story has been read over 12,500 times at Social Media Today, where I contribute articles about online marketing.)

About 3 years ago, a client pointed out to me that my website seriously lacked SEO. He appeared to know a lot more about the subject than me (which at that time definitely wasn’t saying a lot), so I thought it best to listen. We did lunch. He talked a lot. I nodded a lot. When I was a kid, my parents made me go to this school where they spoke Hebrew. My first SEO lesson felt a bit like that.

SEO tag cloud

(more…)

Apr

Build a Website Destination with a Content Management System.

21 Pointers to Sharpen Your Website: Part 4

Sure, we could find more fascinating subjects than content management systems, but if we are to get good at this Internet marketing thing, it’s vital we tackle the basics.

Tell you what: we’ll get in, get out, and get you all set to move on to a far more interesting subject—your content. Here we go, Q&A style…

(more…)