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Archive for January, 2012

Jan

Social Media Influence Works Both Ways

This is a guest post from John McTige, Executive Vice President and Co-Owner of Kuno Creative, an inbound marketing agency based in Cleveland, Ohio. The article appeared on his company’s blog first and also on Business2Community. This article is the third in a 3-part series.

People get the wrong idea about social media influence. We gravitate to thought leaders in our industry and hope to get a crumb of respect from them to elevate our own status and reach. I’m here to tell you right now that’s completely wrong. Influence is about building real two-way relationships that are mutually beneficial. I’ll give you a prime-time example that happened to me recently. (more…)

Jan

The Formula for Successful Online Marketing.

Last week, I shared with you an article by John McTige, Executive Vice President and Co-Owner of Kuno Creative, an inbound marketing agency based in Cleveland, Ohio. The article appeared on his company’s blog first and also on Business2Community. After reading it, I wrote this article, which appeared on SocialMediaToday.com.

Note: This article is the second in a 3-part series in which the subject changes from marketing a website to making meaningful connections via social media.

(more…)

Jan

Website design: It’s a process, not a project

This is a guest post from John McTige, Executive Vice President and Co-Owner of Kuno Creative, an inbound marketing agency based in Cleveland, Ohio. The article appeared on his company’s blog first and also on Business2Community. Note: This article is the first of a 3-part series in which the subject changes from marketing a website to making meaningful connections via social media. You’ll see what I mean. Enjoy.

Top Challenges in Modern Website Design – Marketing

We get a lot of our business from website owners whose sites deliver precious few sales leads to the bottom line. Why? Because they were never designed and filled with content with lead generation in mind. Their sites were created as Web brochures just in case anyone stumbles upon them and wants to know more about the company and its products or services. As Bob Dylan wrote, “the times, they are a-changin’…”. Bottom line – it doesn’t matter how good your SEO guru is, how much money you spend on PPC ads or how beautiful your website looks. If your website isn’t designed to capture sales leads, you are wasting your money. If there isn’t at least one compelling “hook” on your home page and throughout your site, you have no way of capturing leads. If you are in business to make money, you might want to consider a design refresh. (more…)