This is a guest post from John McTige, Executive Vice President and Co-Owner of Kuno Creative, an inbound marketing agency based in Cleveland, Ohio. The article appeared on his company’s blog first and also on Business2Community. This article is the third in a 3-part series.
People get the wrong idea about social media influence. We gravitate to thought leaders in our industry and hope to get a crumb of respect from them to elevate our own status and reach. I’m here to tell you right now that’s completely wrong. Influence is about building real two-way relationships that are mutually beneficial. I’ll give you a prime-time example that happened to me recently. (more…)