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This marketing copywriter is totally full of it.

What's it?

It's the ability to tell a good story, a persuasive one—for any product—in any media. How do you know when you've found a good storyteller? Have the headlines hooked you? Are you planning to stick around and click around?

It appears you've found a good storyteller.



Dec

Your Site is the Mousetrap and Your Content is the Cheese

Barry Feldman: December 27, 2011 | Content marketing, Web-based marketing | 2 Comments »

Mice aren’t attracted to mousetraps. They’re attracted to what you put on it. The same goes for websites. What are you putting on yours?

Get to the point >>