COPYCATS:
Edition #1 with John Runk

He’s one of advertising’s headiest headline writers.
Here, he dogs on the formula approach to copywriting.

I’m going to call this series “Copycats,” and in each edition, strive to get a pair or more of copywriters on the same page talking about their craft. Though I’ve read the work of many great copywriters, I only  know one. He’s a very good friend and one helluva’ scribe. Beside word-slinging, John and I have about 47 more things in common, so we shoot the breeze often. I agreed not to razz him about his last place MLB team, so he agreed to spend 30 minutes on the phone with me. I asked him about headlines and words of wisdom spewed forth.

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