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    This marketing copywriter is totally full of it.

    What's it?

    It's the ability to tell a good story, a persuasive one—for any product—in any media. How do you know when you've found a good storyteller? Have the headlines hooked you? Are you planning to stick around and click around?

    It appears you've found a good storyteller.



    Jul

    How Losers Do Landing Pages.

    Barry Feldman: July 25, 2011 | Online advertising | 2 Comments »

    Please don’t let your readers get lost.

    A click is a terrible thing to waste.

    So I went in search of best practices for making landing pages land leads. I found a ton of good tips. But, whoa, I also went in search of good examples to actually show and found next to none.

    Most companies make their landings too demanding.
     I find (and found) too much of everything on most landing pages. Busy designs. Lots of links. Unclear directions. Long forms demanding my time. All of these are mistakes which increase the chance your visitors lose interest and your company loses sales opportunities.
    Get to the point >>

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